Posted by Blog Admin
On May 13, 2017
Social Kinnect is India's first truly integrated digital marketing agency.
Social Kinnect is India's first truly integrated digital marketing agency. With a vision of building equal prowess across Digital Creative and Media, it works in tandem with its specialised Digital Media buying arm Media Kinnect. Media Kinnect was launched to bridge the gap between Creative and Media in the digital space. We solve problems by building innovative solutions which entice customers and have a measurable impact on our client’s business goals.
We are a full service digital agency that teams up with companies to build their brand equity by leveraging the digital landscape to create conversations, increase word of mouth, provide ROI driven results and build lasting relationships. Social Kinnect today provides the following services: Social Media Marketing, Website and Application Development, Search Engine Optimization (SEO), Online Media Buying, Listening & Analytics and Video Production.
Spotting the need for marketing across Digital way back in 2011, I had set my sights to build an agency of the future. Right from the get go, I knew that one has to be ahead of the game. While Social Media Marketing was the trend back then, I realized that the future is beyond just social. The goal was to focus on building a 360 Digital services company in order to take the game to a new level!
That’s how, I started scaling each vertical every 6 months, right from Social Media retainers to building an all-round capability for various services such as Website, Application Development to Media Planning Buying, Video Production, SEO, Digital Influencer Outreach Services. And very recently investing in building a Programmatic team and setting up a Digital Market Research Services team to help drive industry insights for competitive brands within India.
Social Kinnect has become a company, built from my heart, with the stories out there about our large client wins, campaigns and successes. Today it boasts of many of the largest brands in India across BFSI, Real Estate, Retail and Fashion space such as Lodha, Indiabulls Group, Zee Group, Asian Paints, IDBI Federal, PNB Metlife, L’Oreal Professionnel, Fashion at Big Bazaar and the likes.
Our biggest challenge at the beginning and to some extent currently is still lack of education about the digital space. Early on brands did social/digital to meet their awareness and branding targets, not truly understanding the potential of digital and how it could help them get ROI driven results.
Very early on I had realised the need for a complete 360 digital agency. From the smaller issues, smaller retainers, to making losses early while growing the agency one vertical at a time to growing a team of 4 -175 doing all of this while being bootstrapped.
I always believe that when an employee grows, the organization automatically grows and they are interdependent on each other. With this ideology, I have created the Kinnect Enhanced Development and Growth Ecosystem a.k.a #KinnectEDGE program at Social Kinnect. Like in many agencies, the teams mostly comprise of young talented individuals. For us at Social Kinnect we endeavor to hire smart dynamic ‘Entrepreneurs by attitude’. We believe that the employee’s success is our brand’s growth and ours as a company. Therefore we facilitate learning and development as a way of life through #KinnectEDGE! As part of #KinnectEDGE, it has been my constant endeavor to hire, nurture fresh young talent in the industry and focus on all round development of #Kinnectors. Several initiatives within the program also focus on talented employees learning skills beyond their job role. Multiple training, external workshops with IIDE, workshops to hone personal skills such as Music, Sports, fitness #KinnectEDGE offer employees to groom themselves for life! The continuous aspiration is for Social Kinnect to be a way of life rather than a workplace.
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