What is Seven boats academy about?
Seven Boats Info-System Pvt Ltd is a leading strategic digital marketing company & our core services include the following two divisions:
Seven Boats is among the top 5 digital marketing companies in Kolkata having a portfolio of successful online campaigns for 500+ eminent national & foreign clients from 30+ verticals. Experienced & expert multi-tasking team who can help you to promote your business online & devise effective strategies to give you more visibility, more brand engagement, more leads & better ROI. Start with our membership plans for digital marketing services in india
We have been recognized by IITs, felicitated at GMIT, United World School of Business, invited for workshop at Primarc group, awarded with The Bengal Entrepreneurship Recognition 2015, Indian Leadership Award 2012, Listed among top 100 Indian digital marketing companies by Digital Monster Magazine.
Who is behind Seven boats academy ?
A veteran web strategist and founder of Seven Boats, Debajyoti helps other businesses to transform their online presence, to attract new leads and to convert them by his expert consultancy. A seasoned Digital Marketing strategist he is – Debajyoti has seen it all in his career spanning more than 15 years in this domain. Yet for him everyday is a new journey to realize the dream of seeing Seven Boats at the pinnacle of success. His entrepreneurial acumen has been featured in YourStory, Silicon India & National Entrepreneurship Network (NEN). He has also been invited & felicitated in IIT Guwahati, IIT Kharagpur, GMIT Kolkata and many other technical/management institutes for thawing up the entrepreneur minds
What does Seven boats academy do?
Our core services include the following two divisions:
360-degree Digital Marketing Service covering umbrella of activities like, SEO, Social Media Marketing, Online Advertisements, Strategic content writing, Content Marketing, Website audit, Web designing, Web Development, Web Consultancy, Domain registration, Web hosting & more.
Digital Marketing Training & Workshop for students, professionals, corporate, SMEs & start-ups.
Online Digital Marketing Training
What is inspiration behind?
I always wanted to explore the unexplored! Back in 2011 there were only few digital marketing companies in India and the big ones were mostly dealing with cream projects. Small business houses were apprehensive about the result a digital marketing agency could provide to the visibility & reach of their products and services. I wanted to reach to the masses, small business houses and start ups to help grow their businesses. In that sense, I wanted to set up a company that would help others to generate business through digital marketing efforts at affordable cost. I also wanted to develop a good eco-system by training & educating students and representatives of companies to open up sea of opportunities. This compelled me to start my entrepreneurial journey by setting up Seven Boats Info-System Pvt Ltd in 2011. Today it's one of the leading strategic digital marketing companies in India.
What was the most challenging part of your journey till now? How did you overcome these challenges?*
Few early career rejections in interview & my subsequent decision 5 years back to start up a company led me to face sarcastic questions from many people around me. Tackling questions to convince my well wishers about the move had become regular fixture in early days of Seven Boats. Have you set up a computer shop? Are you running a cyber cafe? It’s an interesting journey full of ups & downs to see my company grow from ‘zero’ to where it is today. But the real challenge was Bootstrapping my company. I had started the journey having basically no working capital. I had to take along every issue without any external funding. Right team building was another challenge. When you have to make a perfect balance of quality team, reasonable remuneration & quality service delivery, keeping a firm long term vision, these challenges really matter a lot.
How you think your startup/venture could change the society/industry.*
Seven Boats as a start up introduced Digital marketing as a concept to large number of Small and mid size companies. In a way we have acted as a catalyst to government’s effort to digitize India. We have not only reduced the marketing cost of other start ups, we helped them to increase business in a cost effective way.
On the other hand, Seven Boats Academy provides Digital marketing training, at a reasonable rate .Thus supplying large number of skilled workforce to industries.
Share some details about the investments that you have been able to fetch for the business till now.*
We had started with “zero” external funding and so far we have been managing it that way. We have traversed all this distance generating working expense from our projects. However, money is a big concern and therefore we have set up our academy wing to mitigate the financial challenges. We are very frugal, do not have luxurious office and have also nurtured a small sized multi-tasking team to minimize the financial risk. All these are working out well for us but we are definitely looking forward to external funding for expansion and improvement of infrastructure. We do not have any investor on-board and so far have not committed to any interested investor. However, in the last year a Dubai based investor had shown interest & approached to invest in our business.
What are your future Plans?
We want to focus on expanding and excelling in our core expertise areas. For that we are on course to develop in-house resource who can add value in our team. We have another plan of bringing our training division online and associate more and more people from versatile fields.