Posted by Blog Admin
May 9, 2017
O’HappySunshine is focused on the needs of a new mother.
O’HappySunshine is focused on the needs of a new mother. It aims at helping new mothers feel confident about nursing their babies in the presence of others. We design nursing apparel that is both functional and stylish that helps new mothers integrate breastfeeding into their life. Our goal is to change the conversation in the mother’s mind from "How will I nurse my baby here?” to "I look totally awesome!"
I am a Computer Engineering graduate from Thapar, Patiala and have worked in various software companies In India and US for over 10 years. I started working on O’HappySunshine during my maternity leave. Looking at the response in the first month of the launch, it was a no-brainer, deciding whether I was ready for plunge to leave my job, to pursue my venture and my new role as a mother, full-time.
O’Happy Sunshine offers a wide range of stylish nursing kurtas , tops and night suits. The customer has an option to choose from wide variety of traditional everyday kurtas to select anarkali and party-wear styles. All of our nursing wear has a discreet opening on the sides which allows mothers to nurse their little ones without having to worry about the awkward looks from others.
My daughter Sahana is the inspiration behind O’HappySunshine.
The first week visit to the doctor with my newborn was a biggest nightmare for me. While we were stuck in Delhi’s slow moving traffic, she started crying uncontrollably. I got nervous since I was totally unprepared for this. I managed to cover myself up, it almost felt like suffocating her but yes I managed to feed her after getting a few awkward looks from the people around who were trying to peep in.
The first thing I did after coming back home was to look for the nursing options available in the market – but I was intrigued by the fact that there were no good feeding option available that suited my needs. The society doesn’t really support breastfeeding made me really sad. It was like being given a choice of giving up my social life entirely or to start a formula-feed for my baby despite the doctor's recommendations.
That’s when I designed my own apparel that were both functional and
stylish and gave me that confidence to nurse my little one anywhere. I
was very determined to help other women who went through similar
situations outside or even at home.
The most challenging part was the start. I think, the first step is always the hardest. But once you take it, it'll only get easier.
I began to work on my idea when my daughter was barely two months old. Looking for the right kind of fabric, high quality zippers, a fabricator who could customize the dress according to my design - everything was quite overwhelming. It was like taking care of two babies and both needed a lot of care and attention.
That’s when my Mother and Mother-in-law cradled me with encouragement, support and an extra hand. That helped me get over the initial hurdles and get our first batch of designs ready. Since then they have been a critical part of the venture and we have been working as a great team!
In order to validate the idea and also to keep the overheads minimal we started off with doing everything in house - from launching the website, to being the model myself, to packaging and shipping.
Though we have now outsourced a lot of things but ya the start was really tough, we did have rough patches in the beginning but I am glad we persisted.
World Health Organization (WHO) recommends that all infants must be exclusively breastfed for the first six months of their life to achieve optimal growth and development. But a new age mother especially in India faces a lot of stigma surrounding nursing in public potentially inhibiting her desire to continue. It is like she is given no choice but to start formula-feed for her child despite the doctor's recommendations. According to the NHS 2010 (National Health Infant Feeding Survey), in India only 1% of women continue to exclusively breastfeed until the her child is six months old. And one major reason is her nervousness and fear of nursing her baby when outdoors or in the presence of others.
Being a new mom myself, I understand the million worries we have with our little ones! The feeding kurtas/tops have made my life easier and my hope is to give a new mother that confidence to never have to worry about breastfeeding in public again.
Our goal is to be a one-stop shop for all the nursing needs for a new mother.
We recently added a new category for anarkalikurtas , and we are now planning to add more categories including western wear.
We also plan to expand to add overseas shipping option since we get a lot of requests from mothers all over the country who are going for long travels or may be coming back to visit home.
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